Very generously, the producers of Shane Warne the Musical have given me access to their website stats for the purposes of this post.
All statistics below relate to the period from opening night – December 10, ’08 – until mid March ’09; during this period there were 25,377 visitors leaving 96,867 page impressions.
Of the site statistics I have access to; SWTM provides an example of a site with a cross-section of visitors, from multiple age groups and backgrounds. This is all conjecture on my behalf; Google Analytics is yet to report sex, age group, and economic circumstances (but they’re probably working on it).